Lancashire, UK -- (SBWIRE) -- 12/21/2015 -- Recent statistics suggest that the demands of the younger generation living in the modern-day drive a number of advertising campaigns. A new info graphic from Turn shows that when it comes to current 18-35 year olds; advertisers are spending 500% more than for any other age group. This indicates important aspects for businesses involved in appealing to the public – the lucrative young market is of course a desirable target and involves ready consumers, but there are those outside the 'millennial' status who deserve quality services too.
It is thought the best businesses will strive forward in light of these statistics by continuing to invest in appealing to the younger generation, but also ensuring they promote appeal across the age ranges. The attention of advertisers is often turned to 18-35 year olds as these are key users of internet-ready technologies, as well as having potentially more free time rather than extensive family commitments.
However, good digital marketing and advertising can be capable of appealing across the ages; something DML, an expert in the field, was keen to comment on:
"Many people may consider the 500% statistic surprising – as it seems such a large percentage. Yet recent years have seen more businesses making the efficient decision to spend on online advertising campaigns often involving social media and blog releases, which do have more active appeal to millennials than older groups. The need now is to broaden this advertising appeal. And through good online content management and clever use of media, we are already delivering this for clients."
About DML
DML is a digital marketing company based in Lancashire, with clients throughout the country. Their services include SEO, PPC and social media management.
For more information you can visit their website: http://www.digitalmarketingmechanics.co.uk/
PR Contact
DML
Tel: 01282 452096
Website: http://www.internetmarketinglancashire.co.uk/
Contact person: Russell Owen
Email: hello@digitalmarketingmechanics.co.uk
Address: 25 Milton Road
Colne
Lancashire
BB8 9RN