Portland, OR -- (SBWIRE) -- 12/15/2017 -- Augmented Reality (AR) is the integration of digital information with the user's environment in real time. Augmented reality applications are special 3D programs that allow the developer to link digital information in the computer program to an augmented reality in the real world. Furthermore, it brings out the components of the digital world into a person's perceived real world. The global augmented reality market is expected to grow at a CAGR of 69.3% from 2017 to 2025.
Based on technology, the global augmented reality market is segmented as marker-based augmented reality and markerless augmented reality. Based on component, the market is segmented as hardware and software. Furthermore, the market is segmented into application which includes aerospace & defense, medical, gaming, industrial, automotive, and others. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.
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Market Dynamics:
Drivers:
Boom in portable electronic market.
Increase in popularity of Internet of Things (IoT).
Adoption of AR in gaming applications for real-time gaming.
Restraints:
Higher cost and optimized battery efficiency.
Market Players:
The top players in the global virtual reality market include Total Immersion, Magic Leap, Sony, Apple, Blippar, Wikitude, PTC, Microsoft, Google, and Infinity Augmented Reality.
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MARKET LANDSCAPE
By Technology
Marker-Based Augmented Reality
Markerless Augmented Reality
By Component
Software
Hardware
By Application
Aerospace & Defense
Medical
Gaming
Industrial
Automotive
Others
By Geography
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Rest of the Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA