NJ New Jersey, USA -- (SBWIRE) -- 02/17/2023 -- The latest study released on the Global Authentication And Brand Protection Market by AMA Research evaluates market size, trend, and forecast to 2027. The Authentication And Brand Protection market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.
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Key Players in This Report Include: Authentix (United States), Avery Dennison (United States), Brady (United States), De La Reu (United Kingdom), Wisekey (Switzerland), Product DNA (Switzerland), Infineon (Germany), Merck Group (Germany), SIPCA (Switzerland), Assa Abloy (Sweden), Centro Grafico (Italy), Sunchemicals (United States), Authentic Vision (Australia), Applied DNA Science (United States), CILS International (United Kingdom).
Definition: Protecting a brand online leads to increased sales by reducing the inexpensive counterfeits that take away revenue. Authentic items will be viewed as more dependable and of higher quality if low-grade imitations are eliminated from the market. Food and beverage, chemicals, consumer electronics, automotive components, medical devices and medicines, and agriculture are all part of the counterfeit product sector, which is continuously growing.
On 19 July 2021, SIPCA announces a partnership with Product DNA that combines expertise and experience in Band Protection. Product DNA delivers e-platforms in product and supply chain traceability, whereas SICPA provides material-based security features ranging from overt to forensic as well as digital integrity services. Product DNA makes use of the KSI Blockchain technology, which is a public platform committed to publishing and promoting consumer products' traceability and transparency. Many firms in diverse sectors, such as cosmetics, construction, food & drinks, luxury, textile, watchmakers, and leather products, have found the combination of SICPA's and Product DNA's experience in their respective fields to be critical.
Market Opportunities:
Growth of Consumer Goods and Stringent Policies on Counterfeiting Activities and Awareness of Human Safety will Propel the Authentication and Brand Protection Market
Adoption of Brand Protection by Vertical Industries Such as Automotive, Food and Beverages, Agriculture, Clothing and Pharmaceutical will Boost the Authentication and Brand Protection Market
Market Trends:
Technology Expansion Such as Blockchain and Cloud Computing
Advancement in Authentication Technologies such as RFID's, Barcodes, Holograms, and Tamper Evident Seal and Tapes
Market Drivers:
Growing Stringent Anti-Counterfeiting Laws and Regulation Enforced by the Government
Increasing Focus on Securing Product and Brand Integrity
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On 14 July 2021, Authentix announces the acquisition of Strategic IP Information Pte Ltd. (SIPI) to expand its suite of Digital Security Technology. The acquisition with SIPI will broaden the breadth of Authentix's services, including online anti-counterfeiting and content rights management. Integration of both online investigation and copyright protection services is a crucial component of the growth strategy. SIPI is a high-quality company that complements the skills and strategic direction of Authentix. Governments, central banks, and commercial products are all targets for Authentix's authentication systems. To assist clients, reduce risks, increase revenue, and achieve a competitive advantage, the firm uses a partnership approach.
The Global Authentication And Brand Protection Market segments and Market Data Break Down are illuminated below:
by Application (Electronics, Pharmaceuticals, Automotive, Food & Beverages, Apparel, Luxury Goods, Cosmetics, Others), Technology (Overt, Covert, Digital, Forensic), Authentication Mode (Smartphone Authentication, Blockchain Authentication), Offering (Security Labels, Security Inks, Holograms, Barcodes, RFID, Authentication Chips, QR Codes)
Global Authentication And Brand Protection market report highlights information regarding the current and future industry trends, growth patterns, as well as it offers business strategies to helps the stakeholders in making sound decisions that may help to ensure the profit trajectory over the forecast years.
Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)
North America (United States, Mexico & Canada)
South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)
Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).
Objectives of the Report
-To carefully analyze and forecast the size of the Authentication And Brand Protection market by value and volume.
-To estimate the market shares of major segments of the Authentication And Brand Protection
-To showcase the development of the Authentication And Brand Protection market in different parts of the world.
-To analyze and study micro-markets in terms of their contributions to the Authentication And Brand Protection market, their prospects, and individual growth trends.
-To offer precise and useful details about factors affecting the growth of the Authentication And Brand Protection
-To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Authentication And Brand Protection market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
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Major highlights from Table of Contents:
Authentication And Brand Protection Market Study Coverage:
It includes major manufacturers, emerging player's growth story, and major business segments of Authentication And Brand Protection market, years considered, and research objectives. Additionally, segmentation on the basis of the type of product, application, and technology.
Authentication And Brand Protection Market Executive Summary: It gives a summary of overall studies, growth rate, available market, competitive landscape, market drivers, trends, and issues, and macroscopic indicators.
Authentication And Brand Protection Market Production by Region Authentication And Brand Protection Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, financials, and other vital factors.
Key Points Covered in Authentication And Brand Protection Market Report:
Authentication And Brand Protection Overview, Definition and Classification Market drivers and barriers
Authentication And Brand Protection Market Competition by Manufacturers
Impact Analysis of COVID-19 on Authentication And Brand Protection Market
Authentication And Brand Protection Capacity, Production, Revenue (Value) by Region (2022-2027)
Authentication And Brand Protection Supply (Production), Consumption, Export, Import by Region (2022-2027)
Authentication And Brand Protection Production, Revenue (Value), Price Trend by Type
Authentication And Brand Protection Market Analysis by Application {Electronics, Pharmaceuticals, Automotive, Food & Beverages, Apparel, Luxury Goods, Cosmetics, Others}
Authentication And Brand Protection Manufacturers Profiles/Analysis Authentication And Brand Protection Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing
Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry road map and value chain Market Effect Factors Analysis.
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Key questions answered
How feasible is Authentication And Brand Protection market for long-term investment?
What are influencing factors driving the demand for Authentication And Brand Protection near future?
What is the impact analysis of various factors in the Global Authentication And Brand Protection market growth?
What are the recent trends in the regional market and how successful they are?
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