Oakland, CA -- (SBWIRE) -- 12/11/2017 -- BALANCE Edutainment, a leading Extended Reality EdTech firm, today launched an IndieGoGo campaign for Pacha's Pajamas. Narrated by Yasiin "Mos Def" Bey, Pacha's Pajamas: A Story Written By Nature is an augmented reality (AR) children's book that gets kids to fall in love with reading again. It also inspires learning about living in harmony with nature through an engaging and interactive experience. The book introduces a new category of augmented reality edutainment, the Zbook, where every illustration in the book becomes animated through the free "Pacha Alive" app.

The seven-day Indiegogo campaign (https://igg.me/at/pachaspajamas), has launched with a funding goal of $20,000 USD, featuring limited Early Bird holiday specials of $19 USD for the Young Reader and award-winning double CD for (45% off retail) and the forthcoming rhyming picture book. BALANCE is accepting contributions of cryptocurrency including Bitcoin, Ether, ZCash, and Litecoin to the IndieGoGo campaign through the Pacha's Pajamas website. BALANCE Edutainment is now exploring an ICO for a Distributed Social Trust that would own part of the Pacha's Pajamas intellectual property.

"The earth was given as a trust to mankind, so we have a responsibility to look after it, take care of it, treat it with respect because it's a gift from the creator to us," says Mos Def. "We're so dependent on the natural world. The natural world is also dependent on us. If we don't treat it right, it's not gonna treat us right either."

The Pacha's Pajamas book has the lyrics of 10 award-winning songs in a 2-CD set that gets kids singing, dancing and learning about connecting with nature and the community around them. The CDs feature over 70 artists including celebrities Cheech Marin, Mos Def and Talib Kweli as well as 30 youth artists.

"Today, most children's entertainment is like junk food, it may satisfy cravings, but ultimately it's unhealthy for the child," said Dave Room, CEO and co-founder of BALANCE. "With Pacha's Pajamas, we're catalyzing the emergence of a new genre of healthy children's entertainment, with compelling social learning that encourages kids to discover their unique gifts and bring them to the world."

Pacha, the book's hero, loves to dance and her "Connected Dance Challenge" invites young people to submit their dance clip for a chance to win prizes and be in a video with children from all over the world. This is the first dance contest based on ARkit, Apple's recently debuted software development toolset for augmented reality. Using the Connected Dance Challenge ARkit app or the Play with Pacha feature in the Pacha Alive app, children can bring Pacha and friends into the room, take their picture with Pacha "sitting" right beside them, as well as make videos dancing with Pacha and her friends.

Augmented reality technology has been used to create an unprecedented experience that makes kids want to read. This unique innovation in multimedia storytelling not only encourages children to pick up physical books but also positively impacts reading comprehension and literacy skills. With the augmented reality Pacha Alive app available for free on iOS and Google Play, children connect with Pacha on a personal level and see the story come to life before their eyes.

Pacha's Pajamas features a diverse array of characters and an environmentally conscious storyline that inspires children to see the world in new ways. Children meet Pacha, the main character, and a budding Youth Leader. They join her and the animals and plants on her pajamas on a magical dream adventure. Through the dream, Pacha remembers that she is part of nature and discovers how to use her unique gifts and innate compassion to save the planet.

Check out the Connected Dance Challenge video.

Pacha's YouTube Channel can be found HERE.

Pacha's Press Kit is HERE.

The IndieGoGo campaign is being managed by LaunchPad Agency.

About BALANCE Edutainment
BALANCE is an award-winning Extended Reality EdTech firm, combining both augmented and virtual reality. Founded in 2011, BALANCE is on a mission to create healthy educational entertainment for today's youth. The Oakland-based company is building a catalog of Intellectual Properties with licensable elements and creating an ecosystem of digital and physical products for pre-teens (including television, apparel, film, books, and music), which make learning a play-based experience.

For more information, please visit http://pachaspajamas.com.

Media Contact Info:
Dave Room
BALANCE Edutainment
510-285-7075
dave@pachaspajamas.com
http://pachaspajamas.com