Albany, NY -- (SBWIRE) -- 10/28/2014 -- Expense is the biggest barrier to purchase in this category, and despite the availability of money-back guarantees, women show interest in trial periods and special offers to avoid a hefty initial outlay. Additionally, beauty devices are seen as time-consuming and taking up space which could cause issues particularly for younger women who live in larger households. Opportunities for the category exist in greater personalisation of devices, as well as greater collaboration with the skincare category.

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Table of Content

Introduction

Definitions
Products covered in this report
Excluded
Methodology
Consumer research
Abbreviations

Executive Summary

The market
Brand communication
Figure 1: Main monitored advertising spend of key brands on beauty devices, 2013-August 2014
The consumer
Figure 2: Beauty devices used, July 2014
Figure 3: Reasons to encourage non-users to use beauty devices, July 2014
Figure 4: Attitudes towards beauty devices, July 2014
Figure 5: Reasons for not purchasing beauty devices, July 2014
What we think

Issues & Insights

Combatting the expense of beauty devices
The facts
The implications
Personalisation offers opportunities
The facts
The implications
Skincare products can complement beauty devices
The facts
The implications
The issue of space
The facts
The implications

Trend Application

Trend: Guiding Choice
Trend: The Nouveau Poor
Futures Trend: Access Anything Anywhere

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