Reading, UK -- (SBWIRE) -- 03/24/2014 -- Bespoke web design is increasingly important for companies who wish to differentiate their websites from others and who do not want to fall into the trap of an off-the-shelf look, and feel.

Cayenne Red designs and builds hundreds of website for clients every year and whereas many clients are happy with template solutions, all up to the job, more and more clients are looking to get that edge. The bespoke web design package offered by Cayenne Red follows a well-defined process, from taking the client brief, understanding their business, and then planning the design process right through from conception to implementation. The result is a highly tailored website which reflects the corporate image of the company and its philosophy.

Mr Duncan Cumming, CEO of digital marketing agency Cayenne Red, said:

“The best analogy is when you buy a suit. There are thousands off the peg numbers, which will do the job, but if you want something special, if you want to stand out, then only bespoke web design will do. Marketing your products and services is increasingly competitive, so for many webmasters, having the same appearance as their competitors just won’t do. They want a strong look, which gives their users a sense of uniqueness.

“And even clients happy with the template solution, are asking us to hybrid the template, so that they do still have a sense of identity. The trend is definitely towards bespoke solutions.”

About Cayenne Red
Cayenne Red is a full service digital agency which offers all elements of the marketing mix, from SEO, PPC, SM, PR and Affiliate Marketing, right through to Website Design and Fulfilment. Based in Reading, it has clients in the UK, mainland Europe and the US.