Connacht, Ireland -- (SBWIRE) -- 09/19/2014 -- A number of women are obsessed over hair treatments, hair care products, and basically everything that concerns their hair. For many women, hair is concerned as their saving grace…where femininity is concerned. Women consider their healthy, silky, shiny, and lustrous locks as their prime beauty weapon.

With this obsession over having overly beautiful tresses, the hair care industry has innovated a number of hair care treatments and products claiming a lot of benefits that sometimes mislead the public especially when it comes to the adverse effects of the chemicals being used.

What is the truth about hair treatments and how effective and safe are the chemicals being used in the treatments? BEUTIFI.com elucidates the realities concerning these hair care treatments, most especially the hair straightening treatments, and the genuine essentials of hair care regimen.

For those who have huge, loose to medium hair, the best treatment to apply is the Japanese straightening or the so-called thermal reconditioning. In this treatment, the hair is drenched in a solution that has chemicals capable of breaking the bonds that give shape to each hair strand. After being rinsed and blow-dried, and being thoroughly ironed, plus the application of a neutralizer, tresses are then being locked into a new, straight pattern. Overall, the process of this treatment would take up to eight hours (for those who undergo such treatment for the first time). The hair is not allowed to be washed or be pony-tailed for normally a period of three days. However, this kind of treatment is not applicable for those who have kinky curls.

A hair relaxer, on the other hand, can soften loutish and firm curls as the treatment uses strong chemical mixes that break a variety of bonds in the hair.

Brazilian straightening hair treatment, one of the newest innovation in the field of hair care treatments, is capable of smoothing out the surface of the hair without permanently breaking the bonds. This type of treatment makes the natural texture of the hair to slowly return. Brazilian treatment can be done on colored hair and can be applied to any hair type: from wavy curls to tight curls. The treatment preserves hair volume and texture while controlling frizz. However, the type of chemicals being used in Brazilian treatment is being debated about as it is believed to have formaldehyde or a carcinogen that can cause health risks when breathed in.

Some people would just opt to use hair care products rather than have several hair treatments performed on their hair. There are a lot of deep conditioning products being sold in the market that are believed to manage frizz via restoring hair moisture.

The steps in the roadmap towards healthy hair starts with a careful analysis of the hair especially its state and texture. Choosing the best products and treatments that would be suitable for the condition of the hair plays a vital role as well. And experts suggest that rotating brand use after every few months would also help in maintaining healthy and beautiful locks.

About BEUTIFI.com
BEUTIFI.com’s vision is to provide businesses with a solid platform in order to meet "head on" the challenges facing it today. They have employed industry experts who are driven and motivated to develop a host of tools to help open the doors to every consumer seeking hair and beauty services in Ireland. Specifically BEUTiFi will help to:

- Promote hair salons and salon teams online and across key social networks
- Find new clients looking for the skills and experience that their partner salons offer
- Put salons back in touch with lapsed users and give them the platform to bring customers back into these salons
- Fill salon appointment books when they need it!!
- Promote salons’ special offers at key times for the business (Coming Soon)
- Open up a new revenue streams by opting to receive BEUTiFi Gift Cards (Coming soon)
- Tap into new sources of revenue, such as the 'Call Out' market