Seattle, WA -- (SBWIRE) -- 11/12/2019 -- Global Cat Wet Food Market – Insights

Cats consume high amount of proteins and low amount of carbohydrates. Cat wet food contains animal protein obtained from fish and chicken. Processing techniques such as roasting, extraction, or fermentation are used to derive flavor and extracts from animal sources. Dry cat food is high in plant protein and therefore, is less beneficial and inappropriate for cats. High consumption of carbohydrates can cause diseases such as diabetes and feline asthma in cats. Such scenario has led to high demand for cat wet food. Cat wet food is separately manufactured for kittens and adult cats depending on protein and fat contents. Cat wet food is sold in specialty pet care stores, hypermarkets, and supermarkets.

Global Cat Wet Food Market: Drivers

Increasing adoption of cats as pets is boosting growth of the global cat wet food market. For instance, according to the National Pet Survey conducted by the American Pet Products Association (APPA), 47.1 million household in the U.S. were owners to 94.2 million cats in 2017. Increasing expenditure on pet food is also expected to contribute to growth of the global cat wet food market. For instance, according to the U.S. Department of Labor Statistics, in the U.S., the annual average household expenditure on pet food was valued at US$ 190 in 2014 and increased to US$ 230 in 2015.

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Global Cat Wet Food Market: Restraints

Increasing government regulations on the use of additives in pet food is expected to hinder growth of the market. For instance, the U.S. Food & Drug Administration (FDA) has imposed regulations on use of feed additives in pet food. The regulations 21 CFR 570, 571, and 572 are related to the approval of food additives and 21 CFR 70 is related to approval of coloring. The existing U.S. FDA regulations also ask for proper identification of the product, net quantity statement, name and place of business of the manufacturer or distributor, and proper listing of all the ingredients in the product, in order from most to least, based on weight.

Global Cat Wet Food Market: Segment Analysis

High preference for organic cat wet food is also expected to contribute to growth of the market. Key players in the market can focus on introducing organic products in order to enhance their share. Proper nourishment of cats depend on selection of ideal wet food. Use of artificial colorants and ingredients can have adverse effects such as obesity in cats. This in turn has led cat owners to adopt organic cat wet food.

Among distribution channels, the specialty stores segment is expected to witness significant growth over the forecast period. Key players in the market are focused on launching new products in specialty stores. For instance, in March 2017, Nestle Purina Pro Plan launched a new prime plus adult 7+ formula to improve health of cats. Prime plus adult 7+ formula was exclusively launched in specialty pet care store across the U.S. The product has four wet options such as Salmon & Tuna Entree Classic, Ocean Whitefish & Salmon Entree, Turkey & Giblets entrée, and Chicken & Beef Entree Classic and contains antioxidants, prebiotic fibers, omega 3, and omega 6 fatty acids.

Global Cat Wet Food Market: Regional Analysis

On the basis of region, the global cat wet food market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East and Africa. The market in North America accounted for the largest market share in the global cat wet food market in 2017, and is expected to maintain its dominance throughout the forecast period. This is attributed to high presence of market players in the region such as Mars Pet Care Inc., Nestle Purina Pet Care, Hill's Pet Nutrition Inc., and Big Heart Pet Brands.

Global Cat Wet Food Market: Competitive Landscape

Key players in the market are focused on launching new products to expand their product portfolio. For instance, in July 2017, Mars Pet Care launched CRAVE cat wet food in different forms such as Chicken Pate, Turkey Pate, Salmon Pate, Turkey & Duck Pate, Chicken & Beef Pate, and Salmon & Trout Pate. These products were launched with no grains, no artificial flavors, and preservatives.

Key players operating in the global cat wet food market include Nestle S.A, Mars, Incorporated, Royal Canin SAS, Hill's Pet Nutrition Inc., Unicharm Corporation, Heristo AG, Yantai China Pet Foods Co., Ltd., and Central Proteina Prima Tbk, among others.

Key Developments

Major players operating in the global cat wet food market are undertaking various strategic initiatives in order to expand their business and global presence. For instance, in November 2018, Mars Petcare, subsidiary of Mars Incorporated, announced the successful completion of acquisition of AniCure, a well-known family of animal hospitals and clinics.

Furthermore, in March 2018, Nestlé Purina PetCare Company, part of Nestle, announced the launch of new Prime Plus Adult 7+ formula in order to help extend and improve lives of cats.

In July 2017, Royal Canin, a global leader in pet health nutrition launched two new feline formulas Royal Canin Bengal diets and Royal Canin American Shorthair, breed-specific feline diets for cats.

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Global Cat Wet Food Market Taxonomy

On the basis of product type, the global cat wet food market is segmented into:

- Fish Flavor

- Chicken Flavor

- Others

On the basis of end-user, the global cat wet food market is segmented into:

- Kittens

- Adult Cats

On the basis of distribution channel, the global cat wet food market is segmented into:

- Hypermarkets

- Supermarkets

- Specialty Stores

- Online Stores

- Others

On the basis of region, the global cat wet food market is segmented into:

- North America

- South America

- Europe

- Asia Pacific

- Middle East & Africa

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