Gardnerville, NV -- (SBWIRE) -- 11/17/2014 -- With the domination of the internet comes another marketing strategy which have been in use by business owners in just the last few years. Explainer videos are usually made of a one to two minute video clips which focuses on making some products and services known. Most explainer videos are found on a website’s landing page or home page. Based on a recent marketing research, on an average, the use of explainer videos had increase client visits in as much as 144 per cent.

Online explainer videos had been popular and have been a great asset not only on online business but to all other businesses as well. Compared to other digital marketing strategies, having an explainer videos are much more affordable. Numerous online companies offer cheap explainer video but offers high-quality standards. They create a wide array of explainer videos which are all good for any type of businesses. Here are a few different types of basic explainer videos which can be used by any business to promote their products and services.

1 The Kickstarter: The kickstarter explainer video basically shows how a particular project is done. It tends to be longer compared to the other types of explainer videos. Based on statistcis, projects with kickstarter explainer videos succeed a rate of 50 per cent versus 30 per cent of others which do not have one. Kickstarter videos are also the best way to express the emotions, motivations and character of the project being done.

2 The Whiteboard: Whiteboard explainer videos are videos wherein the animations are being hadn-written and erased on a whiteboard. It is one of the cheapest online explainer videos with low operation and production cost. It is also the easiest online explainer video to produce since the format does not need any other props.

3 Live Action: These are explainer videos which are non-animated. It is a promotional video used to explain an entrepreneur’s products and services. This uses people to explain what the product and service has to offer. It is best since it creates an emotional connection between the message that the video wants to relay and the viewers. However, since live action explainer videos uses live person, it can be restricted to other animations and enhancements. This type of explainer video is normally used in promoting physical products or people oriented services such as restaurants or staffing firm.

4 Animated: This is the most popular of all the types of explainer videos. This is best used to explain intangible technical products and services such as a software. Animated explainer videos allows credibility and flexibility because it can be edited if some information need to be changed in the future.

Explainer videos are one example of a trending digital marketing strategy which have been popular these days. It is recommended to properly plan and execute an explainer video which will make a certain website and a business look great.

About Explainer Factory
Explainer Factory is a group of young brains with passion towards animation and design. They give ambience to those who have a brand. They drive traffic for those who have visitors. They convert traffic to customers! As the name suggests, at explainer factory, they provide clients with their explainer animation that tells website visitors all about the product, service or business in the most effective and engaging manner.