London, UK -- (SBWIRE) -- 07/16/2015 -- Food and drink advertising is a growing field, with increasing interest in video marketing. After all, many businesses want their product to stand out - not only in a still, but in full movement and looking its best. Especially in terms of drink, a video allows the full process to be captured, from production to pouring. It is anticipated that this is crucial to attracting audience attention, as people – now accustomed to the spontaneity of the internet and social networks – want to see more of products than ever before. Video marketing extends appeal on a number of levels and interacts with audience, as seen in recent popular campaigns from the Hook Norton Brewery, for example.

It is recognised that videoing drink adds to its appeal for a number of reasons. If it is an alcoholic beverage, a video can capture all the sounds and movements associated with the pulling of a pint or opening of a tin for example. For drinks where a 'health' appeal is being endorsed, video provides the perfect medium for capturing colour also.

About Graham Precey Photography
Graham Precey Photography is a business specialising in providing food and drink photography, as well as video expertise. The finest equipment is used, combined with extensive industry experience to allow for quality results. Graham Precey was involved in the Hook Norton Brewery video campaign, and reflects on the success of video in food and drink:

"The potential of video for advertising both beverages and food is certainly something to smile about," A spokesperson said "After all, a video allows you to capture the product at every angle, so you can show it at its best. A great part of the appeal of a drink is the sound of it filling a glass, which a video can accentuate to effect. This is especially successful when used to advertise alcoholic drinks, though our range of services will ensure we can tailor a stills and video campaign to whatever product you have in mind. Working in a brewery environment provided excellent opportunities for video and something we believe highlights our diversity in popular videography."

PR Contact:
Graham Precey Photography
Studio 4, Sun Studios
30 Warple Way, London W3 0RX
Tel: +44 (0)20 8762 9993
Mob: +44(0)7860 777 151
Email: graham@precey.com