Phoenix, AZ -- (SBWIRE) -- 11/30/2016 -- Bob Burg, coauthor of the international bestseller, The Go-Giver, will be the featured guest on this week's Coaching for Real, the show based on the premise that the best answers to a person's biggest challenges lie within themselves. Coaching for Real features entrepreneurs and business leaders seeking to develop a deeper level of self-awareness in order to find the answers from within.

Since The Go Giver's original publication in 2007, the term "go-giver" has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today, following its latest release, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.

Here's what the readers say:

"At the heart of The Go-Giver is a philosophy—actually, a way of being—that will dramatically increase your business, enrich your life and make an extraordinary mark on the world around you." –Gary Keller, founder and chairman of the board, Keller Williams Realty Intl: New York Times bestselling author, The ONE Thing

"The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager. This book shows that putting the other person first is the key to business success and personal fulfillment. It's also the most profitable."—Pat Williams, author, Leadership Excellence; senior vice president, the Orlando Magic

"The Go-Giver has created such a buzz CEOs are buying it in bulk for their organizations. [The book} taps into a universal truth: Giving and receiving aren't mutually exclusive ideas." —Huffington Post

In addition to coauthoring The Go Giver, Bob Burg is a much sought-after speaker at sales and leadership conferences. He shows that companies both large and small that conduct their business "The Go-Giver Way" are not only of much greater value to their customers; they are also significantly more functional, and profitable, as well.

Coaching for Real host Ronald Graves will discuss with Bob the following:

- Why you needn't be an entrepreneur…to be entrepreneurial.

- Five Laws that will bring you both personal effectiveness and professional success.

- The difference between price and value…and why that's so vitally important to understand.

- How one golden nugget of advice from a "drive-by mentor" totally shifted Bob's perspective and played a big role in his success.

- Why asking if something will make money isn't a bad question…it's just a bad "first question."

- Why being a "Go-Giver" is absolutely congruent with — and even honors — human nature.

Join us live this Thursday at 4:00 pm Pacific Time or on Friday at 4:00 am Pacific Time for the rebroadcast. Discover how changing your focus from getting to giving—putting others' interests first and continually adding value to their lives—can lead to unexpected returns.