Albany, NY -- (SBWIRE) -- 10/16/2014 -- Consumer Attitudes and Online Retail Development in Germany, 20132018 is the result of Conluminos extensive market research covering the online retail industry in Germany. It provides the magnitude, growth, share, and dynamics of the online retail market in Germany. It is an essential tool for companies active across Germanys online retail value chain and for new companies considering entry into the online retail market in Germany. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Germanys online retail environment. In addition, it analyses the key consumer trends influencing the German online retail industry.

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By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings

Growing online grocery retail will open up new opportunities for growth of online retailing
Online retailers are effectively using social media as a marketing tool
M-commerce will play an important role in the online retail market, as use of smartphones increases
Brick and mortar retailers are moving to online retailing, growing their omni-channel presence in the market

Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Germanys Online Shopping Environment
3.1.1 More than 85% of the German population uses the Internet
3.1.2 High broadband speeds lead to an increase in broadband penetration
3.2 Consumer Attitudes and Behavior
3.2.1 M-Commerce in Germany to boost the market
3.2.2 Online grocery retail to open up new possibilities in online retailing
3.2.3 Online retailers are using social media as a marketing tool
3.2.4 QR code enabled online shopping is gaining traction
3.2.5 Brick and mortar retailers are moving to online format

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