To Grow at the Highest CAGR of +18% Increasing Demand of Contextual Advertising Market Analysis & Forecasts Report by 2023
Activity-based advertising is a type of contextual advertising that is done based on users' browsing history and cookies. The largest market share of activity-based advertising can be attributed to the growing number of internet users. The demand for display advertising is increasing as it is the era of social media and predictive and customer behavioral analytics. If internet users search or read something on the World Wide Web, their mobile/PC screens would start displaying advertisements according to their interests or...
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