Key Innovation of Corporate Gamification Market: Growth by Focusing on Top Companies Like Microsoft, Salesforce, Badgeville, Bunchball, Arcaris, Sap, Bigdoor, Gigya, Faya
Gamification, in which designers combine elements of gameplay in non-gaming setting to improve user engagement in a product or service, is gradually gaining traction. By incorporating badges and leaderboards in an existing system, designers intend to keep users motivated. They up the productivity of employees and loyalty of customers. While the market for gamification is still in a nascent stage, it seems primed to explode in the near future with both established players and startups jumping on to it with...
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