Marketing Resource Management Market Highlighting Regional Revenue Share Dominance During 2018 to 2028
Marketing resource management market continues to remain largely concentrated among the emerging companies, while Tier 1 market players are focusing on global expansion through acquisition of their local competitors, according to a new Fact.MR study. Aprimo LLC's acquisition of ADAM Software to offer integrated marketing operation solutions, and Broadridge Financial Solutions Inc.'s acquisition of MackayWilliams for expanding its market intelligence business, are primary examples of such expansion strategies of leading players.
View full press release