Big Boom in Programmatic Advertising Market 2018 Current Status, Rising Demands, Business Strategy by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media
Programmatic just means "automation." Programmatic can't be confused with real-time bidding because RTB is just one of the possible ways to buy. In fact, purchases may also be made directly through the program - in which case the inventory is guaranteed or retained under the fixed terms between the publisher and the advertiser. In short, procedural media purchases refer to any advertising purchases involving machine and software processing.
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