ReportsnReports – On-Trade Alcoholic Drinking Trends: Differentiating Consumer On-trade Drinking Occasions to Capitalize on Value Generating Opportunities
As the off-trade has emerged as the primary channel of engagement between brand and consumers, the on-trade’s role in brand building and in sales generation has had to change. On-trade exclusives; targeting under-represented on-trade demographic groups; harnessing the power of social media; and making the on-trade experience both interactive and experiential will be vital going forward.
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