Worldwide Retail Bank Loyalty Program Market Is Expected to Grow at a CAGR of Roughly +5% over the Next Five Years
"Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes. Retail banking, also known as consumer banking, is the typical mass-market banking in which individual customers use local branches of larger commercial banks."
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