Global Predictive Analytics Market Is Expected to Grow at a CAGR of More Than 20.3% by 2027 by Top Key Players Anaconda Inc., Buxton, GoodData Corporation, IBM Corp.
Predictive marketing uses data science to accurately predict which marketing actions and strategies are most likely to succeed by testing its persuasiveness. This is done by providing insights from the holistic framework of CRM, sales, social media marketing and other data sources. The combination of data presents a comprehensive view of customer behaviors. Such algorithms are being used across various industries. Amazon, a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence uses predictive analytics to personalize recommendations...
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