Real-Time Bidding (RTB) Technology Market Size Is Set to Grow at a Remarkable Pace in the Upcoming Years: Major Players- Google, WPP Plc, Adobe, Facebook, PubMatic, Salesforce
Real-time bidding (RTB) is refers to the advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
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