Strategic Report on Marketing Resource Management Market 2019: Major Players Are IBM, BrandMaker, BrandSystems, Infor, Microsoft, SAP, SAS Institute, Teradata, Workfront
Marketing Resource Management is a technology used to efficiently handle people, associated technology & operations such as production, planning and design of marketing process. Emergence of MRM applications have helped enterprises with their planning and budgeting. By using functionalities including planning and budgeting, marketing departments can plan their budgets, specify the expense types, and period closeouts among others.
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