B2B2C Ecommerce Platform Market to Witness a Sustainable Growth with Key Players- SAP Hybris, IBM, CloudCraze, Oro, Intershop, Digital River, Apttus, Insite Software
There are many different business models in B2B for which B2B eCommerce platforms can be used, including B2B2C, B2C2B, and B2B and B2C combined. Enterprise and mid-size businesses are investing more in a B2B eCommerce solution than smaller businesses, but this is predicted to change as vendors innovate their eCommerce solutions to be more intuitive and less IT heavy for ease-of-use and implementation.
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