Premiumisation in Food and Drink - China - June 2019: Improved Health Awareness and Finances Support Growth
In this approach, quality foods and drink products are key to meeting such requirements. In addition, Chinese people have gained improved financial capacities in recent times. Consequently, consumers are increasingly seeking premium cues for food and beverage products that can not only, satisfy the health needs of the consumer, but also provide superior taste. A study of the Chinese food and drinks industry is compiled and published in the report titled, "PREMIUMISATION IN FOOD AND DRINK - CHINA - JUNE 2019"...
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