Smart Advertising Market Augmentation and Improvement from 2019-2023
Technological advancements in areas such as artificial intelligence (AI), machine learning (ML), sensor-fusion, and big data analytics have enabled Digital Out-of-Home (DOOH) companies to identify potential customers and deliver customized advertising content.
The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital Out Of Home (DOOH) media companies to stream high-resolution, customized, and interactive multimedia content to consumers through digital posters and billboards. Technological advancements such as Bluetooth Low Energy (BLE) beacons and geofencing have...
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