A2P SMS Market and P2A SMS Market - Premium Messaging Market Global Analysis, Trends, Size and Forecast 2007 to 2017
Premium messaging is an opportunity which opens up an additional revenue stream for mobile network operators as the value added services which they offer to customers are chargeable over and above the standard rate SMS or MMS. As the mobile network operators have a wide customer base; they make use of these value added services increases the APRU (Average Revenue per User). Customers prefer to access these services as they are user friendly provide, value to customer and are exciting.
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