Anti-Counterfeit Packaging Market Insights and Global Briefing on Rising Trends 2020 - 2027
Anti-counterfeit packaging is for preventing brand imitation. It offers brand protection and allows customers to distinguish between original and their counterfeit. Product imitations of clothing, electronics, pharmaceuticals, and other consumer products are of poorer quality and do not meet stipulated safety standards. These imitations are sold in violation of law and cost the company vital revenue and affect brand image. For instance, according to the Organization for Economic Co-operation and Development (OECD), counterfeiting costs the global economy US$ 250 Bn...
View full press release