Trends and Developments in the Soup Market
This estimates that the UK soup market was worth £562m in 2011, after experiencing 10% growth from 2010. The primary reason behind this increase is the rise in food and commodity prices; sales are down for the majority of manufacturers because of the tough economic climate and the active price wars between brands and supermarkets. To counteract these trends, It expects manufacturers to invest in flavour and package innovation, so consumer curiosity boosts sales in 2012.
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