Printer Shipments in India Stood at More Than 2.7 mn Units in 2011, a Leap of Nearly 5.2% from 2010 Finds Netscribes
Presence of highly active industry verticals and the massive SMB population coupled with the exponential growth in content generation in India are primarily driving the printer market in India. Presently, the SMB sector contributes to roughly 60% of the overall printer market. Additionally, the massive amount of PC base and declining prices of printers propel the market by a large extent. Competition in the market mainly arises from the foreign players in the market wherein they have managed to establish...
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