New Market Report: Home Cooking and Eating Habits: Global Survey Strategic Analysis
Faster paced and more unconventional lifestyles have led to a trend towards snacking and less structured meal occasions, prompting consumers to seek meal options that are quicker and easier to prepare. At the same time, the recession has forced many to go back to basics and cook from scratch. This new global report analyses findings from the Eating Habits section of Euromonitor International's 2011 Annual Study of consumers across eight countries, and examines their implications for marketers.
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