Global Defense Suppliers' Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Marketing Strategies
“Global Defense Supplier Industry Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies” is a new report by ReportReserve and Strategic Defence Intelligence that analyzes how defense supplier companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global defense suppliers and how spending by suppliers will change, providing an insight into global marketing behaviour....
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