"Cough, Cold and Allergy (Hay Fever) Remedies in the US" Now Available at Fast Market Research
In 2011, Chattem Inc's Allegra brand of antihistamine/allergy remedies (systemic) switched from Rx-to-OTC, representing one of the largest switches in the segment's history. First stocked on store shelves in March, Chattem accompanied Allegra's launch with significant promotional spending both in-store and via media outlets. Attractive end-caps and displays at major retailers heralded the brand's switch, while television and online advertisements appeared with great frequency.
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