Great Potential for B2C E-Commerce Markets in the Middle East
In 2011, the highest number of Internet users in the Middle East was recorded in Saudi Arabia, whereas Internet penetration was the highest in Qatar and the United Arab Emirates. Online shopping boomed especially as a result of group buying websites, with the most popular product categories being air tickets, and household appliances and consumer electronics in the period between December 2011 and February 2012. Lack of confidence in available payment methods was one of the reasons why almost half...
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