New Zealand Tourism Report Q3 2012 - New Market Report Now Available
New Zealand, which consists of two main islands - the North and the South - and a number of smaller islands, is known for its natural beauty, culture, rugby and eco-tourism. The country's marketing slogan, '100% Pure New Zealand', has been in use for over 10 years. In the New Zealand Tourism Strategy 2015, the Pure New Zealand campaign promotes responsible tourism and refers to the Maori concept of kaitiakitanga, which means guardianship, care or protection in relation to the...
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