Market Report, "Home Improvement in Germany", Published
According to Eurostat, at 43% Germany has one of the lowest home ownership rates in Europe. In its capital city Berlin, home ownership comes to only 11% and in other large cities such as Frankfurt, Munich, Hamburg, Stuttgart, Cologne and Leipzig, five times as many households rent rather than own their homes. The low home ownership of the Germans has a strong impact on home improvement products, which restricts the market potential for many product categories.
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