New Market Study: "Leisure and Personal Goods Specialist Retailers in Switzerland"
In 2011, Intersport introduced the discounting concept in sports stores in Switzerland by opening three outlets under its new fascia Budget Sport. The sports stores chain was first established by Intersport Finland in 2007 with the aim of offering quality products and diversified ranges at low prices for the budget conscious customer. Low pricing was made possible thanks to efficient logistics and warehousing,
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