New Market Study Published: Dishwashing in Ireland
Dishwashing witnessed its first price increases of the review period during 2011; this in turn propelled current value growth for the first year since 2007. Historically the category delivered strong volume and value growth, as increasing affluence, combined with time pressure, led to growth in dishwasher penetration. The recession put a clear dent in the value proposition of the dishwashing category. However,
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