Recently Released Market Study: Bottled Water in Ukraine
Bottled water attracted more consumers away from less healthy soft drinks, such as carbonates, and even fruit/vegetable juice, which suffers from a stereotype of artificial ingredients or lack of natural ingredients. This shift was due to rising health awareness among Ukrainians and the poor quality of tap water. An increasing number of consumers are becoming more sophisticated in their choice of water. They are noting the differences between spring water and mineral water
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