Market Report, "Energy Drinks in Japan - a Snapshot (2012)", Published
Energy Drinks in Japan by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2012. This market covers sugar-free and regular energy drinks and shots. Sugar-free energy drinks are negligible in Japan and are included in regular energy drinks. Energy drinks are marketed with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers....
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