New Market Study Published: Apparel Specialist Retailers in Switzerland
After years of steady growth, apparel specialist retailers' sales sharply declined in 2009 as consumers tightened their purse strings due to the economic downturn and rising unemployment. Companies, such as H&M, benefited from increased price-awareness and were able to gain share in spite of the crisis. By 2011, and even in better economic conditions, consumer purchasing trends continued being driven by value-for-money propositions.
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