Deodorants in Bulgaria - New Market Research Report
In the early review period, the general trend in Bulgaria remained one of active usage of deodorants in summer and perfumes in winter. Furthermore, many people considered deodorants unnecessary due to the cold winter. However, by the end of the review period, the major players had made significant efforts through marketing and advertising to change this perception. Although many people still use deodorants in summer only, their usage rates in other months of the year are increasing.
View full press release