American Image Lends a Material Edge to Online Crowdsourcing
Crowdsourcing, or crowd funding, has become increasingly popular in recent years, with landmark projects landing millions of dollars and headlines besides. Sites like Kickstarter and Indiegogo have given entrepreneurs and creative’s an unparalleled means by which to gain funding for projects from the general public in smaller amounts, instead of looking to more traditional business investors. American Image Displays recently pointed out that supplementing this methodology with traditional, real world marketing is key to its continued success.
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