New Market Study Published: Laundry Care in Germany
As in recent years, albeit to a somewhat greater degree, environmentally-friendly products came into the focus of manufacturers, retailers and consumers alike in laundry care in Germany. However, while Germans are - by international standards - clearly above average in terms of environmental awareness and behaviour, as far as laundry care products are concerned, "green" products are in the long run only accepted if they provide a perfect cleaning result and are also able to offer additional...
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