New Article Outlines Management Rationale for Harnessing Virtual Marketing Staff
In a newly-released article, Solutions Reservoir, a marketing consultancy for high-tech industries, describes the rationale and circumstances under which marketing management should take advantage of contracted, interim marketing support. The article, Marketing’s Arsenal in Reserve – Contracted, Interim Marketing, uses a number of examples to outline the case for interim marketing support. It concludes that such support has a place in a marketing department’s toolkit and budget, just as there is with external public relations and other marketing support functions.
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