Natural Colorants Market - Global Industry Trends, Market Share, Analysis and Forecast, 2012 - 2018
Natural colors are types of food additives which are extracted from natural sources and added in food to improve its taste and appearance. Colorants are used to enhance the color of a product, to restore the color lost during processes, to standardize the color and its appearance and to increase acceptability of food. Food is the largest application segment for natural colorants with over 32% market share, followed by soft drinks and alcoholic beverages.
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