Market Report, "Consumer Lifestyles in Ukraine", Published
Despite some recent concerns about economic stability, consumers in Ukraine saw their annual disposable incomes continue to rise which boosted spending. Consumers have become more demanding in terms of quality and price is no longer the sole driver of purchasing decisions for many products and services. On the other hand, many consumers are still cautious, with spending patterns similar to those they learned during the recent economic crisis, driving demand for cheaper brands and low prices.
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