New Market Study Published: Bags and Luggage in Germany
Besides the functional aspects of bags and luggage, product innovation that incorporates consumer demand for convenience, indulgence, novelty, desirability and new technology is also proving to be crucial and influence the purchase decision. These are features that are inherent in modern lifestyles, and lifestyle brands such as Fossil are showing immense popularity and winning share from traditional brands. Currently, brands need to represent a lifestyle and the spirit of the time; without this...
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