New Market Study Published: Cat Food in Austria
The cat food category was influenced by several trends in 2011. Like dog owners, cat owners opted for healthier ingredients, added benefits and organic products for their pets. This was mainly due to the on-going health and wellness trend. Another important trend within the category was a consumer tendency towards single portions, mainly due to greater demand for convenient, easy-to-open pouches. Finally, the category was also impacted by the strong competition between private label and branded...
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