Force One Makes a Forceful Entry Into the SUV Club, an Insight by Gaadi.com
Force One is an offering from Force Motors, the manufacturer of Traveller minibuses and Trax UV. Force One, an SUV that was launched back in 2011, has successfully positioned itself into a niche category, that is not competed for that fiercely as compared to hatchbacks or sedans. This appears to be the right strategy for Force Motor given limited scale of manufacturing.
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