New Market Research Report: Chilled Processed Food in Denmark
Consumer price sensitivity, driven up by the economic crisis and increasing retail prices on food including chilled processed meat, had a significant impact on the chilled processed food category in 2012. Volume sales declined by 2% as consumers responded to higher prices and also considered health concerns by cutting back on consumption of chilled processed meat. Consumer preferences also shifted further in favour of discounters and private label, but remained polarised with continued demand...
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