New Report Available: Gum in Iran
Consumption patterns in gum in Iran have changed significantly since the beginning of the review period. While previously, only a limited number of low-quality domestic brands were available and the category was dominated by imported gum from Eastern Europe and the UAE, this balance has now shifted as a wider range of high-quality domestic brands have become available. The habit of chewing gum is becoming much more widespread in Iran, with demand centred on universities as chewing gum is...
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